Origin of eMagiz – English

The inception of eMagiz

It all started around the year 2000 when a group of business consultants (including current eMagiz CEO and owner, Rob ter Brugge) founded a company that set itself the goal of developing applications and software that had a direct impact on the business processes and challenges in these business processes with customers. They wanted to do this on the basis of platforms and solutions that did not require in-depth technical (programming) knowledge and skills. The dream was to enable a business expert to define and realize his own solutions.

It soon became clear that a whole new issue would emerge from this objective. How do you integrate these business solutions into your existing environments? How do you guarantee your data transfers from A to B? How do you document realized integrations and how do you keep these integrations future-proof? A mega challenge on the area of data and application integration! This is why they started working with the first Enterprise Service Buses (ESBs), an ESB from Sonic.

The eMagiz logo: A platypus

When we chose the name eMagiz we also spent a long time choosing an appropriate logo. Preferably we wanted a graphic, simple logo of an animal in which the core values of the eMagiz platform were united: It had to stand for universal integration, successful evolution, adaptability and difference, because we believe in the benefits of a different approach.

That’s how we ended up with the platypus. This animal, which has been around for 600 million years and was swimming around earth when dinosaurs were still happily stepping around, is a bit of the Swiss army knife of the animal world. A platypus has the head of a duck, legs with fish scales and a beaver tail. It lays eggs, but is a… Mammal! They feed their young with milk! It is next to the ant hedgehog the only mammal that lays eggs.

This special animal lives in eastern Australia and in Tasmania and is mainly active at night. The males have a poisonous spine with each hind leg. With that, they defend themselves when they are attacked. With its beak, a platypus is rooting in the mud in search of food. In that beak there are small senses that are sensitive to electrical signals. This way, a platypus knows exactly where its prey is. He likes to eat a nice crustacean, insect larva or a juicy worm. Young platypus have teeth. As they get older, those teeth make way for ridges.

Universal integration, successful evolution, adaptability and being different from others. We could not really imagine a better symbol of our core values.