The inception of eMagiz
It all started around the year 2000 when a group of business consultants (including current eMagiz CEO and owner, Rob ter Brugge) founded a company that set itself the goal of developing applications and software that had a direct impact on the business processes and challenges in these business processes with customers. They wanted to do this on the basis of platforms and solutions that did not require in-depth technical (programming) knowledge and skills. The dream was to enable a business expert to define and realize his own solutions.
It soon became clear that a whole new issue would emerge from this objective. How do you integrate these business solutions into your existing environments? How do you guarantee your data transfers from A to B? How do you document realized integrations and how do you keep these integrations future-proof? A mega challenge on the area of data and application integration! This is why they started working with the first Enterprise Service Buses (ESBs), an ESB from Sonic.
2000 - 2007
In this period we invested and experimented a lot to develop our platform into our dreamt direction: An exclusive solution that enables a business expert to realize any integration that is necessary from the business perspective without any in-depth technical (developer) knowledge. During this period we tested all possible ways of software development. Off-shoring in India, nearshoring in the Netherlands. Our choice for Sonic as ESB created a strong, high quality core for the platform but did not always make it easy for users of the platform to get message flows on the ESB. During this period the need to integrate more structure and processes into the platform arose. Around 2007/2008 we introduced the '5-layer model' which is still one of the core values of our platform.
2007 - 2011
This period is characterized as a period of maturing of the platform. From day one, our platform has had a strong integration with the Mendix portfolio and this relationship is still emphasized today by the technical partner status eMagiz grants to Mendix and Siemens and the close cooperation/integration of the eMagiz platform regarding the Mendix Datahub proposition.
In this period, the strategic choice was made to preferably base new functionality in the platform on available open source solutions and to organize the organization in such a way that it could make a substantial contribution to these open source communities. For example, the logic of the 'SPRING' framework was chosen and for the settlement of messaging traffic, HornetQ was initially used and recently replaced by ARTEMIS. At the moment, the platform has uses more than 60 open source libraries. New functionality is primarily developed on the basis of open source and we make a substantial contribution to the communities improving and further developing the open source solutions we use. In december 2011 the company became an independent company and the first independent commercial sale was made. Briefly under the name IRIS Enterprise Messaging but soon under the name eMagiz with the distinctive platypus as its logo.
2011 - now
In 2013 we launched the cloud-based platform (as a service). In 2013/2014 the Full Integration Lifecycle was integrated into the platform and in 2014 a full graphical UI and programming interface was added. In recent years, integrations in the IT domain have been rapidly developing. The eMagiz platform remains in full swing and is evolving in the same pace. The API gateway and management functionality was added to the platform and at the moment there are plenty of new developments regarding event-streaming-based integrations. In short, our roadmap is very well stocked to make the platform even more user-friendly, more effective and efficient. And our customer and partner community obviously has a strong voice in this!
The eMagiz logo: A platypus
When we chose the name eMagiz we also spent a long time choosing an appropriate logo. Preferably we wanted a graphic, simple logo of an animal in which the core values of the eMagiz platform were united: It had to stand for universal integration, successful evolution, adaptability and difference, because we believe in the benefits of a different approach.
That’s how we ended up with the platypus. This animal, which has been around for 600 million years and was swimming around earth when dinosaurs were still happily stepping around, is a bit of the Swiss army knife of the animal world. A platypus has the head of a duck, legs with fish scales and a beaver tail. It lays eggs, but is a… Mammal! They feed their young with milk! It is next to the ant hedgehog the only mammal that lays eggs.
This special animal lives in eastern Australia and in Tasmania and is mainly active at night. The males have a poisonous spine with each hind leg. With that, they defend themselves when they are attacked. With its beak, a platypus is rooting in the mud in search of food. In that beak there are small senses that are sensitive to electrical signals. This way, a platypus knows exactly where its prey is. He likes to eat a nice crustacean, insect larva or a juicy worm. Young platypus have teeth. As they get older, those teeth make way for ridges.
Universal integration, successful evolution, adaptability and being different from others. We could not really imagine a better symbol of our core values.