The retail sector is always in motion. The current sector is charactized by overarching themes like: digitalization; supply chain cooperation and sustainability. To remain attractive to customers, innovation is often fast and requires digital services and automated processes. To logistically offer flexibility and speed, tight collaboration between supply chain partners is necessary. They must share information to gain overview over processes and deliver value through services. Integration is indispensable to do so. Organization require a solution that can integrate with both legacy applications and new technologies. eMagiz Enterprise iPaaS helps organization in the retail sector to digitalize data flows, allowing them so communicate faster and more efficiently and thus improve collaboration. Digitalizing data flows allows these organization to keep innovating.